Post 8: My Initial Proposal

I did this in order to have a well written concept and general chronological order for my trailers, making the process of storyboards, timelines and shoot boards much easier. Also allowing me to plan a concept that would be in line with the brief

Proposal
I have planned for 2, 30 second adverts for the food delivery service ‘Your Food’. Both of my adverts pay tribute to  popular channel 4 shows, that the audience would easily recognise, The Great British Bake Off and The Simpsons.

Firsty the Bake Off advert. It begins in a bake off like setting, where the three finalists are preparing their dishes. One of them accidentally messes up. Initially distraught, the finalist suddenly has an idea. Pulling out their phone, they open the ‘Your Food’ app and order their dish. The dish arrives and the finalist uses it to succeed in placing first, alongside the slogan ‘Your Food is your solution’. Followed by the title card.

The second advert, The Simpsons. The advert is set inside a house. Students are coming home from a party, when two who are more active decide to order food while the rest are basically asleep. When the food comes, the sleeping two realise how hungry they are and are glad to receive food from the others.The title card is shown and then the screen switches to another coach with people dressed up as the Simpsons, on their coach, with their ‘Your Food’ delivery. And one says ‘The neighbours are so loud.’

Through discussion with my classmates and teacher, I changed many things in the project. The first advert was completely changed from another in door advert, to the outdoor bake off concept, which also created the inter textual links shown through the advert that would appeal to the target audience on channel 4, the broadcaster defined by the brief. This show also has a wide audience, so I am able to appeal to the older half of the 16 - 25 specified audience, that is less prevalent in the other advert; which focuses  more  on the younger half.

This proved to be very helpful in the rest of the planning stage of my project, as with the concept already decided, the specific shots and orders were easier to order and visualise.