Post 7: Research into Existing TV Commercials in Other Forms (e.g. Online, Print, Billboard)

I researched this in order to learn about other methods of advertising. Specifically looking for ideas about slogans and branding, as well as anchoring these concepts across advertising campaigns (in terms of how effective ones are effective). Many of these other forms don't involve moving images, so researching these will help educate me on how to appeal to the audience with just one image.

Just Eat: In this print advert, the slogan ’The food you really want is just tap away' is present in large letters, helping portray an important aspect of the Just Eat brand; the ease of use of the app, and how quick the speed of delivery is. An average seeming actor is used in the focal image which allows the audience to see that Just Eat caters too anyone. The colourful yet simple background, is very appealing, and creates positive associations with the brand while also causing the ad to stand out more and catch the eye.








This was useful to me as while it I am not doing a print advert, it helped me consider how to convey brand values in a single image rather than a full advert.