Post 4: The Target Audience (Males and females aged 16-25)

I researched this in order to know what the audience wants and therefore what ideas would be good  to include in the adverts, and to discover their current thoughts on existing take away food delivery services, whether they use them and which they prefer.

Our target audience is unisex people of age 16-25 years old. I did research into the different kinds of people and their opinions on food delivery services. My research was made through a group, made up of a person of each gender for each age, therefore a total of 18 people, the questions above. Most people in this category, do not have a large income, and therefore cannot spend a lot. Due to this when looking for a food delivery service they will be looking for something cheap. Therefore, when it comes to take-away food delivery services, the cost is a very important factor. In this category, those who are on the latter end (25), begin to be looking into food that is better quality and healthier, and might choose their main food delivery service depending on this. Even though this target audience will have varying amounts of free time, when they think of the industry, they instantly think about the ease and speed of the service.  If the service has a difficulty of use or is too slow, they will tend to move onto another method of procuring food. Therefore I can conclude that for my own brand it is a necessity to advertise the high speed of the order, and the extreme ease of use of it. Also, many of them like to be able to get their food anywhere, whether they're at their own homes, at work or at a park e.t.c. and so I believe it is key to advertise the idea of my service being able to delivery in any situation.

This research helped me a great deal in finding a unique selling point for my brand, as I knew what the most important aspects were for the target audience concerning take-away food delivery services, namely, speed, ease and situation.