Post 1: Existing Take-away Food Delivery Services/Industry

I researched this in order to know the conventions of the market, to know how USPs are conveyed and to understand brand values. I did this by looking at different food delivery services and finding their unique selling points.

What I learnt included...

Services:
Just eat, Deliveroo, Uber Eats

Sources:
Each services websites and apps.

Method:
Enter your postcode, choose your restaurant and food, then you have it delivered then pay (or vice versa), then can leave a review. The easy steps on the app make food delivery fast interactive and appealing. Just the fact that you can order so quickly and easily is appealing.

USPs:
Just Eat - vast variety of choice (however there is controversy over selling from low hygiene rated shops

Deliveroo - Good food (high quality)

Uber Eats - Able to track the driver and know exactly how long the food will take. Some enjoy watching the progress of the car.

This research has allowed me to follow the general conventions of the market making the brand image for Your Food convincing, with the ease of order and delivery times. This also allowed me to start thinking of and planning out an effective USP for the brand.