I researched this in order to find general TV advert techniques that can be used to appeal to the audience comparing these against the food delivery service adverts in order to find similarities in ways to representing and branding as well as how to use inter textual links. I also looked at adverts that were seen as very memorable in order to learn how adverts can be memorable and persuasive.
M&S
Spend it well 2017
Makes the food seem extremely delicious through close up shots and sound effects as well linking these with beautiful scenery. This makes the viewer hungry, and of course they look straight ahead and see they can get food from M&S.
Cadbury
Gorilla
The advert is very strange, however it is extremely memorable. Through a combination of the great music (in the air tonight) as well as the weird situation of a gorilla drumming, the advert is still widely known and remembered.
I learnt from this research that it important to have something in my trailers that was memorable, and that the audience would be caught by. This could be like the close up food, or a weird gorilla. I especially understood that intertexuality was important, as a key part of the Cadbury advert is the well known music. Therefore I chose to use an intertextual link to The Great British Bake Off, a well known show relevant to the Channel 4 audience.
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