Post 20: Closing Post

Dear Moderator

Thank you for looking at my blog. To find my research and planning evidence, click on the label called AS Research and Planning, which is on the top right of my blog. I hope you enjoy looking at my work.

Thank you.

Kush 3238

This blog is now closed.

Post 19: My Finished Adverts

I am very proud with my finished adverts. While not perfect, I am very satisfied with the end result after all the effort  I put into creating them both and I believe they fit perfectly with the food delivery advert conventions.

Though this was a long and difficult project, I am very happy i pushed through and completed the task and am proud of the outcome.

Post 18: My Target Audience Feedback

I had 2 groups of 3 watch my advert together, represent my target audience. This enabled me to find certain aspects of my adverts that were successful, and which weren't.

The first group of three was made up of my friends (two aged seventeen and one aged sixteen) that represented the lower half  of the target audience. The second group was made up of my older cousins (one was 20, one another was 22 and the last was 23) who would represent the top half. Of these six audience member three were female. All of the viewers enjoyed the adverts and thought that they would  use the service, so overall it was successful. Also both groups thought that the music while it fit, it had something  that just 'didn't seem right' to them However after the 22 year old noticed that while one was based off of a Channel 4 show whilst the other wasn't all in that group realised that that left a gap in synergy between my two adverts. The younger group weren't sure straight away in the first advert of what the other two were doing, realising after they were supposed to be tired.

This feedback is useful in helping my future understanding and planning for an advert, one thing being to focus a bit more  on choosing a music track.

Post 17: My Adverts Review

After I finished editing my adverts, they were reviewed by my A level teacher and class. This allowed multiple new perspective on the adverts in order to find issues I may have missed.

Simple issues that I missed were spotted and fixed; including some small grading issues that couldn't be spotted on the monitor, and a change is logo effect to make the transition smoother. This resulted in a final advert of higher quality than the one put up for review.

Post 16: My Rough Cut

I made a rough cut in order to find out any errors I had made in the planning process. I would be able to find if any shots did not fit in with the style of the advert, didn't properly tell the story, or if there were any continuity problems.

This was greatly useful to me as I was able to re-plan my adverts around any mistakes I made in the initial planning process and that there were just some things to change. One being a change in main actor for the second advert, another being multiple grading issues, especially in the first one, in order to perfect the consistency of the shots. The first one was harder due to the outdoor lighting and the white tent creating areas of  high or low key lighting.. This resulted in my final finished ads being of much greater quality than the rough cut.

Post 15: My Shoot-Board

I did this in order to plan what shots I would do, in order to make the shooting process easier. I did it by writing up the documents digitally, using information from my story board and time line, and bringing them with me on my shoots.

First Shoot:
Advert 1

Advert 2

Second Shoot:
Advert 1

Advert 2

The shoot board made the shooting much easier, due to ordering the shots in order of convenience and location, not by chronological order. When it came to editing, this was a useful document due to the existence of the last two columns, that allowed me to record the number of takes and which would be best during the shoot, leading to a faster shot naming and choosing process.

Post 14: My Kit List

This was made both to ensure the camera would be safe, and also to make sure that I had all the necessary parts for the camera in order to make a good quality video.

The kit release is important so that we know who is accountable if there is an issue, it also told us what rules needed to be followed beyond just don't break it.