Disney's Up is about Carl Fredricksen, a 78-year-old balloon salesman, who is about to fulfill a lifelong dream. Tying thousands of balloons to his house, he flies away to the South American wilderness. But curmudgeonly Carl's worst nightmare comes true when he discovers a little boy named Russell is a stowaway aboard the balloon-powered house.
The trailer begins with a Disney inter title. This raises the audiences anticipation and expectations as Disney is well known and has a reputation of making successful films. The next few shots feature a comedic conversation between a grumpy old man and a cheerful young boy, alternating back and forth with inter titles that show some of Disney's previous successes; Toy Story, Finding Nemo and Ratatouille. Then once again showing a Disney inter title alongside a Pixar inter title.
The next few shots feature the house taking of, with very dreamy music in the background. This gives the idea that the man is fulfilling his dreams. He also acts childish towards the other men on the street, contrary to his previous grumpy look. These together appeal to the audience as they feel empathetic to how happy the man is to chase his dream.
The music cuts with a loud knock on the door, and the next shots feature the challenges he faces on his journey, the appearance of the boy, and the storm. These give the trailer a better sense of story, which will make the audience more inclined to see the film.
After they pass through the disturbances the shots switch to interactions between the two humans and animals, specifically a talking dog and a rainbow coloured bid. This appeals to Disney fans as Disney usually features normal things with a twist, like how toys come alive in toy story.
The final sequence begins with an inter title 'The adventure of a lifetime' and continues to feature fast paced action sots that give the trailer that sense of adventure and action that would appeal to fans of that genre. A third character, the antagonist, is also revealed, to introduce more opposition and challenges making the film seem more interesting as we question what this characters goal or quarrel is.
The trailer keeps a sense of narrative flow throughout; giving a clear indication of situation, disruption and attempt to resolve, which are key features of a story, in order to keep the audience immersed in the trailer and form an opinion on what they believe the story is, leading to them wanting to see it more.
The trailer ends with a funny one liner to keep a cheerful tone and gives necessary info like the release date (though only says coming soon) which keeps to trailer conventions.
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